pro
Jeff Roberts
I help companies untangle UX messes and rebuild momentum.
New to Contra
Jeff is ready for their next project!
I get brought in when ideas are strong, but need to be shaped into something real, usable, and investable.
In this case, it was a grief-centered startup trying to turn an emotional, deeply personal experience into a product that could actually scale. The vision was there — but it needed structure, clarity, and a way to translate sensitivity into something people could engage with.
I partnered directly with the founders to define the brand and experience from the ground up. That meant shaping a voice that felt human and supportive without becoming heavy or unclear, while also building an interface that could carry that tone consistently.
Through workshops and working sessions, I helped turn emotional insight into design decisions — mapping out flows, defining key moments, and creating wireframes that balanced empathy with usability.
I also laid out a focused UX roadmap to move the product from early concept to prototype-ready, giving the team something concrete to build and something credible to take into investor conversations.
A big part of the work was testing not just functionality, but feeling — making sure the experience felt approachable, accessible, and safe for people navigating grief.
The result was a clear, structured product direction that honored the emotional weight of the idea while making it tangible, usable, and ready to move forward.
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I get brought in when complex systems need to work for real people — not just on paper.
In this case, it meant solving a decades-old problem: childcare access across all branches of the U.S. military. What started as a policy mandate had never fully translated into a usable experience. My role was to step in as the UX strategist and turn that into something operational.
I worked across Army, Navy, Air Force, and Marine systems to create a single, unified experience where any military parent — anywhere in the world — could quickly find and arrange childcare.
That meant designing a structure that could handle both global complexity and local nuance. A parent on a remote overseas base doesn’t plan the same way as someone in a major U.S. city, so the system had to adapt without breaking consistency.
I led cross-branch research to understand not just the logistics, but the real-world pressure families were under. From there, I rebuilt the experience — simplifying navigation, aligning workflows, and creating a framework that balanced each branch’s identity with a cohesive, shared system.
I also worked through the underlying mess — auditing and consolidating fragmented legacy platforms into something centralized, usable, and scalable.
The outcome wasn’t just a better interface — it was a system that actually worked for families trying to solve a real problem, often under stress and time constraints.
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Worked on GrantTrax, a complex grants management platform within ICF’s disaster recovery space, helping turn policy-heavy, compliance-driven workflows into clearer, more usable digital experiences. The work involved simplifying dense eligibility logic, administrative processes, and operational complexity so the platform could better support teams managing large-scale public recovery funds.
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Fulton County’s digital experience had become fragmented, with disconnected content, outdated workflows, and a structure that slowed both residents and internal teams.
Brought in as Chief UX Consultant, the work focused on untangling that complexity at a systems level. A full audit and stakeholder alignment effort led to a new user-centered taxonomy, clearer navigation patterns, and a mobile-first framework built for accessibility and speed.
Beyond the interface, a governance model was introduced to give departments control over their own content, reducing bottlenecks and creating long-term sustainability.
The result was a faster, clearer, and more scalable digital experience — improving how residents access services while enabling the county to operate more efficiently.
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