Jayce Walker
Logo, 3D & thumbnail design that stands out
New to Contra
Jayce is ready for their next project!
Got the idea from actual arrowheads, the kind used as tools. Sharp, purposeful, nothing extra. Wanted the brand to feel like something you'd actually wear on a trail, not something you picked up at a mall because it looked outdoorsy. There's a difference and people who spend time outside can feel it. Kept the mark clean enough to work on a hang tag or stitched into a jacket. Dark palette, no fuss. The brand doesn't need to announce itself.
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Noir was all about restraint. Easy to overdo a coffee brand. Go too warm, too rustic, too cozy. Went the opposite direction. Dark, minimal, a little cold almost. Gold tones because they earn it, not because coffee is brown. The name did a lot of the heavy lifting. Noir already sounds expensive, so the design just had to not mess that up.
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This one's ours. Took way longer than it should have. We kept scrapping everything and starting over. Couldn't figure out why until I stopped trying to make it clever and just made it honest.
The diamond mark went through probably fifteen versions. The one that stuck was the simplest one. Funny how that works.
Wide letter spacing because tight type always feels like it's in a hurry. Black and white because if it doesn't work without color it doesn't really work.
This is Celar. We design for ourselves the same way we design for clients nothing half done, nothing just to fill space.
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Built this identity around the idea that tech brands don't have to look like every other tech brand. Geometric icon, dark palette, clean typography. Simple but intentional.
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