Jay Dave
Content Producer, Video Strategist & Motion Graphic Designer
Ready for work
Jay is ready for their next project!
Travel & Leisure ETF TV Commercial
I produced a high-impact, 15-second commercial for national television (BNN Bloomberg) and a multi-channel digital campaign across YouTube, Google Ads, LinkedIn, and Facebook. The goal was to launch Canada’s first travel ETF by tapping into post-pandemic recovery, positioning TRVL as the premier way to invest in global airlines and resorts.
As lead producer and editor, I used cinematic pacing and bold typography to ensure the message resonated in both sound-on (TV) and sound-off (social) environments. The asset generated massive view counts and served as a vital "visual elevator pitch" for the sales team, simplifying complex fund benefits into a clear, high-energy value proposition that drove immediate investor interest.
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Covered Call ETFs Explainer
For the Covered Call ETF Explainer, I produced a 3:25m masterclass designed to demystify how Harvest generates monthly income while capturing market growth. To ensure technical accuracy, I conducted deep-dive sessions with portfolio managers, translating dense financial concepts like "strike prices" and "33% cap overlays" into digestible, high-end visuals. The primary challenge was preventing viewer fatigue during a complex mathematical breakdown; I solved this by developing a premium visual language where concepts "build" in real-time. By blending rhythmic pacing with professional sound design, I transformed a difficult educational topic into an engaging, professional asset that builds immediate investor confidence.
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As the Lead UI/UX Designer, I spearheaded the comprehensive UI and UX redesign of SchoolCash Online, transforming a legacy "90s-style" interface into a modern, mobile-first experience for over 16,500 schools. The primary pain points involved a fragmented user journey and a confusing checkout process that drove high support ticket volumes. My role was to overhaul both the visual aesthetic (UI) and the functional flow (UX), tackling the challenge of simplifying complex multi-board toggling and fund management (myWallet). The end product is a sleek, modern, and high-fidelity responsive platform that significantly reduces user friction, proving that even the most complex financial tools can be intuitive and visually compelling.
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In the SchoolCash Forms Explainer, I produced a 1:25m motion graphics video showcasing the digital transformation of paper-heavy processes for North American school districts. Partnering closely with KEV Group product managers and experts, I mapped the entire form lifecycle—from application to final payment—to ensure complete workflow accuracy. The primary challenge was effectively visualizing the "mess" of manual paperwork, including security risks and illegible writing, without cluttering the screen’s aesthetic. My solution was a "Show & Share" narrative style that used stark visual contrast to transition from paper chaos into a clean, UI-focused digital walkthrough, successfully positioning the platform as the modern standard for school automation.
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