James Jones
Creative Director & Multi-Disciplinary Designer
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James is ready for their next project!
Strategic Rebrand: E2 Adventures (Montréal)
I led a full-scale identity revolution for E2 Adventures, replacing a fragmented legacy brand with a high-energy design system built for scalability.
The Methodological Pipeline:
Strategic Alignment: Distilled vision into moodboards and style tiles to ensure early stakeholder buy-in.
Asset Architecture: Developed a comprehensive brand toolkit, including custom logo, color theory, and illustrative libraries.
Governance: Authored a 20+ page Brand Guidelines Document to ensure global visual integrity.
The Result: Transformed a dated identity into a high-authority market player with a repeatable framework for consistent, high-fidelity creative output.
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Market Entry Execution: Employment Hero (UK Expansion)
Following their successful $1B+ valuation and expansion from Australia, I was tasked with translating their brand identity for a sophisticated UK audience via The Times.
Strategic Objective: Establish immediate brand authority and "trust equity" in a new territory.
Medium: National Press (The Times) — requiring meticulous attention to print-spec precision and high-caliber aesthetic standards.
Impact: This campaign served as a primary lever for their UK market penetration, transitioning the brand from an international challenger to a local contender.
Key Focus: Maintaining brand consistency across a rapid-scale international rollout while optimizing for the specific tonal requirements of a Tier-1 UK publication.
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Strategic Lead: Appnovation Global Content Pivot
Challenge: Appnovation lacked a standardized video framework to showcase complex digital transformations.
Solution: I proposed and executed a video-first content strategy to the VP of Marketing, utilizing the "Visit California: Road Trips" launch as the proof-of-concept.
Execution Metrics:
Sprint Duration: 4 Days (Concept to Final Render).
Output: Comprehensive sizzle reel including original scripting and VO direction.
Reach: 4,000+ internal staff and external partners.
Outcome: The success of this project transitioned our marketing department from static reporting to dynamic storytelling. I have since refined our visual aesthetic and scaled the production process to cover all global case studies and industry award entries.
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Project: Tiger Rock Martial Arts | 40th Anniversary Retrospective
Scope: Full-Lifecycle Creative Direction & Production
I spearheaded the end-to-end creative evolution for Tiger Rock’s 40th-anniversary campaign. Translating four decades of brand equity into a high-impact visual narrative, I owned the entire pipeline, from initial conceptual architecture and storyboarding to final post-production and delivery. This wasn't just a video; it was a strategic brand asset designed to solidify legacy and drive community engagement.
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