From choosing the perfect color scheme to developing a memorable logo, there's so much that go into creating a cohesive and effective visual identity

It's easy to make mistakes that hold your brand identity back. Let's unpack three common brand identity mistakes and how you can avoid making them.

Now that you've established your brand's visual identity, it's time to create a design system to ensure consistency across all of your materials.

Discover the importance of type design in brand identity, the basics of type design, and some practical tips for choosing a typeface that suits your brand.

Brand identities are all around us, on social media accounts, product packaging, and more. But what is a brand identity, and why does it matter?

Learn how to create a simple yet powerful color palette that will make your brand stand out and be remembered.