You’ll complete a questionnaire that explores your goals, audience, competitors, and more. Based on your responses, we’ll create a brand foundation and creative direction document to establish the visual direction for your project. This ensures we are on the same page before we move into the design phase.

We’ll deliver a concept presentation based on the approved creative direction that includes logo(s), colors, type, and explanations for our design choices. We’ll include mockups of your brand identity being used across print and the web so you can see the full vision for your brand. If needed, we will revise and refine it until we get it just right!

Once your branding is finalized, we will begin working on any collateral items. Last but not least, we’ll prepare your final files and brand guidelines document. This will outline your brand assets and how to use them for a consistent and intentional brand that attracts your target audience.