Jaclyn Leaver
Content Strategist | UX Writer | Brand Voice
New to Contra
Jaclyn is ready for their next project!
Brand voice and website copy for a luxury marketing agency undergoing a full brand refresh. The Media Socialites had a new visual direction but no language to match it. I built their voice and tone guide from scratch and rewrote copy across the full website to align with their new positioning as a full-funnel agency for luxury hospitality and wedding brands.
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Brand voice and website content strategy for a purpose-driven product design studio. I restructured key pages across the site, built a voice and tone system from scratch, and created a scalable content framework for social, blog, and newsletter.
Results: 40% stronger brand consistency, 30% faster content cycles, and 2x publishing frequency without added effort
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Content strategy and UX writing for a 0-to-1 water efficiency marketplace. I built the full content foundation from scratch: homepage, onboarding, savings calculator explainer, product recommendations, and a first-time user tooltip sequence. The core challenge was making complex, data-driven savings calculations feel personal and credible without burying users in methodology.
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Content strategy and UX writing for a personality-driven career tech startup. I owned messaging across onboarding flows, conversion pages, subscription copy, and voice and tone.
Results: 18% increase in trial-to-paid conversions, 30% higher user satisfaction, and 22% improved retention
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Content strategy and UX writing for a 0-to-1 smart water collection device. I built the full content foundation for both the marketing website and companion app from scratch. The core challenge was introducing a completely unfamiliar product category and making the technology feel simple, credible, and worth adopting.
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