Iulia Toma - Brand Designer | ContraWork by Iulia Toma
Iulia Toma

Iulia Toma

Your Partner for Full Product Design & Ongoing UI Support

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Cover image for Design with Purpose: "Together We
Design with Purpose: "Together We Can (https://togetherwecan.com.ua/home-eng)" 🤝 Design has the power to give a voice to the missions that matter most. I recently had the privilege of handling the full branding and web design for "Together We Can". A vital project providing psychological support for service personnel, veterans, and their families who have experienced war first-hand. An organization like this needs more than just a clean layout; it needs a digital environment that feels safe, stable, and deeply trustworthy. I worked closely with the team to align their vision and mission into a cohesive visual identity and website. The goal was to create a space that communicates their core purpose: helping people restore inner strength and build faith in the future. When creating for the non-profit and mental health space, design isn't just about aesthetics, it's about empathy, accessibility, and clear communication. Take a look at how the branding and web experience came together below. If you'd like to learn more about their incredible mission, you can check them out here: https://togetherwecan.com.ua/home-eng
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From Concept to Coffee Shop: Designing Jam's (https://jamsconcept.com/) 🔥 Meet Jam’s (https://jamsconcept.com/) - a community-driven coffee shop opening soon in Füssen. I’ve really enjoyed contributing to the branding and leading the web design. When designing for hospitality, the goal is always to make the website feel like walking through the actual front door. For Jam's, that meant translating their warm, community-first values into an intentional digital experience that makes you want to grab a seat before you even see the menu. I absolutely can’t wait to visit Füssen and try the coffee!! 🙌 #webdesigner #framer
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Jitter: Moving Beyond Static Design 🔄 Last week I had a chance to explore Jitter for motion design, because I got tasked at same same studio with bringing some motion design into the project faktor.io (https://www.faktor.so/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGn9ouMJCRWyAfXU4PzVQU3bFYeLptfovouYWq5Qm7w_6wNVf5MRHX-G1yzJPA_aem_K0k9agiBIqEUdo978kGmrA). Honestly? I had a blast. Motion drives user engagement. Adding this to my toolkit means I can deliver interactive, high-converting prototypes that don’t just look good, but perform!!
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🎙️ Project: Never Went to Business School (https://www.samesame.cc/podcast?utm_source=chatgpt.com) One of my favorite projects so far! While working at Same Same Studio (https://www.samesame.studio/), I had the challenge of designing a dedicated web home for their Spotify podcast, "Never Went to Business School." The goal was simple but tricky: bridge the gap between a bold brand identity and a seamless user experience. I needed to create a space that was just as easy for potential guests to navigate as it was for regular listeners to find their favorite episodes. It was a great exercise in balancing personality with pure functionality. How do you approach designing for audio-first brands? I’d love to hear your thoughts in the comments. Let's share!
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