Email Follow-Up Sequence – Local Business Campaign
Description:
Wrote a 3-part email follow-up series to re-engage leads who inquired but didn’t book services. Emphasized urgency, local trust, and exclusive offers to drive callbacks.
Result:
Increased response rate and re-activated old leads without additional ad spend.
Skills Used: Email Copywriting • CRM Strategy • Automation • Customer Retention
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Google Ad Campaign – Junk Removal LeadsDescription:
Created a Google Search campaign targeting homeowners searching for junk removal and hauling services. Focused on call-driven results with clear ad copy and localized keywords. Designed ad extensions for service areas, pricing, and reviews to increase conversions.
Result:
Generated consistent inbound calls and improved lead quality within the first week.
Skills Used: Google Ads • Copywriting • Local Lead Generation • Keyword Strategy
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