MÈRE — Mother & Baby Balm (Concept)
A clean beauty brand identity and packaging system for a 100% natural balm targeting conscious parents. Designed to feel safe, gentle, and premium — avoiding cliché baby pastels through a soft heritage palette of milk, dusty rose, and olive.
Scope: logo suite, secondary monogram, botanical illustrations, aluminum tube, embossed folding box, ingredient card, and lifestyle mockups. Positioned at $45 retail to build trust and justify premium pricing through thoughtful, mother-approved details.
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NOCTURNE — Luxury Night Candle (Concept)
A ritual-focused brand identity and packaging system for a $65+ soy candle designed for sleep and reset. Created to feel like a hotel-grade nighttime tool — moody, intentional, and worth the premium.
Scope: naming, logo, matte black jar label, rigid outer box, wax seal, unboxing experience. Palette: noir, warm taupe, brass. Typography: Trajan Pro wide-tracked.
Designed to justify premium pricing through tactile details, storytelling, and a consistent night-ritual aesthetic across all touchpoints.
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LUNARÉ — Clinical Botanical Skincare (Concept)
A premium brand identity and packaging system designed to position a skincare line in the $80+ DTC market. Built around science-backed luxury — minimal layout, bone white and charcoal palette with sage and gold foil, blind emboss detailing for tactile perceived value.
Scope: logo suite, color and typography system, face serum label, moisturizer box, thank you card, and photorealistic 3D mockups. Designed to increase trust, shelf standout, and conversion at first glance.
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Aurelis Candle Co. — Premium Candle Packaging & Label Design
A clean and elegant brand presentation for a luxury candle brand, including packaging direction, label design, logo mark, color palette, typography, and premium visual mockups.
The design focuses on a calm, refined, and high-end aesthetic using soft neutral tones, minimal layouts, and subtle gold details to create a trustworthy and market-ready product identity.