4️⃣ Phase by Phase: Healthy Hormones – Signature Course Launch
Client: Misty Myler Wellness
Role: Course Strategist, Copywriter, and Design Lead
Summary: Developed Phase by Phase, a wellness course helping women balance hormones through nutrition and lifestyle alignment. Turned expert coaching material into an interactive, step-by-step digital course.
Deliverables:
1. Full course curriculum and slide design
2. Copy for sales page, welcome guide, and lead magnet
3. Canva and Notion-based student tools
Impact: Launched to 200+ beta participants and positioned the brand for a six-figure digital launch sequence with strong student feedback and brand authority growth.
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3️⃣ Conscious Commerce Accelerator – Program Design & Copy
Client: The Hive Consulting Co.
Role: Instructional Designer & Brand Copywriter
Summary: Transformed a coaching framework into a 6-week accelerator for purpose-driven entrepreneurs. I structured the curriculum, wrote the instructional copy, and designed brand-aligned workbooks and slide decks.
Deliverables:
1. Program outline and lesson research, scriptwriting, & design
2. Sales page copy and email funnel
3. PDF and Canva workbook design
Impact: Supported a client community of 150+ founders, contributing to over $250K in course-related revenue and consistent client retention.
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2️⃣ Digital Products 101 – Course & Content System
Client: Santiago Tacoronte
Role: Course Creator, Copywriter, and Instructional Designer
Summary: Created Digital Products 101, an online course teaching entrepreneurs how to build, launch, and optimize their first digital product. The course focuses on product-market fit, analytics, and audience engagement.
Deliverables:
1. 5-module video curriculum and slide decks
2. KPI tracker templates and Notion dashboards
3. Sales page and funnel copy
4. Email nurture sequence and course launch assets
Impact: Generated strong organic interest and became a lead magnet for consulting clients pursuing digital product development.
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1️⃣ Hitmaker Collective – Full Course Development
Client: Ian Brininstool (Broadway performer & Berklee-trained songwriter)
Role: Instructional Designer & Scriptwriter
Summary: Developed Hitmaker Collective, a 28-lesson online songwriting and production course that helps artists turn their ideas into professional-quality, monetizable songs. I led every stage from concept to upload-ready Skool delivery.
Deliverables:
1. Phase-by-phase curriculum design (28 lessons + bonus material)
2. Lesson scripts, slides, and voiceover direction
3. Interactive student worksheets (Notion + PDF)
4. Community activities and Skool setup
Impact: Helped launch a professional-grade music education experience with 300+ early enrollees and strong retention rates.