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Irkham Muzaki
AI Commercial Director & Creative Producer at Xinemind
- $1k+
- Earned
- 1x
- Hired
- 5.0
- Rating
- 36
- Followers
When someone asks if AI makes this faster, I show them this shot from Almost Fine. The generation was the quick part. The decision that took time was holding her face a beat longer than felt comfortable, so the line lands before the cut. A prompt doesn't make that call; the edit...
Same beauty brief. One directing choice.
A. Opens on the island - place first, product second.
B. Opens on the lips - product first, place later.
Same shots, same digital twin, same grade. Only the first second changes.
A beauty audience decides to stay or scroll inside that first second. Which opening earns the next three?
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Tried ChatGPT Images 2.5 for beauty portrait work, and honestly, the results surprised me.
Two different moods, one tool: golden hour intimacy vs. soft morning glow. Both generated with careful creative direction: Lighting intent, skin texture, mood, composition angle. The AI...
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A directing lesson from KEEP LIVING: a brand film does not have to explain its idea before it lets you feel it.
We built the 60-second film as a progression:
01 — The Pause: create room to breathe.
02 — Observation: shift attention away from financial pressure.
03 — Flow: use...
AI can make the first draft in 15 minutes.
But can it survive the fifteenth revision?
A motion designer recently watched a one-minute branded animation recreated from their visual reference in roughly 15 minutes.
The most interesting question wasn’t whether the result looked good.
...
