Ionica Prodan
Copywriter | Email, Social Media & Product Copy
One bag. Two jobs.
Product copy for a fictional leather tote, written for mums who run a business between school runs. I built it around the small things she'd recognise: the laptop, the snacks, the one mitten that always ends up in her bag.
Concept project for my portfolio. If your brand is made for busy women, message me.
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Nails that look like you.
A concept project for Luna Nail Studio, a fictional modern nail salon. I wrote the website hero, a booking email and a social ad in a clean, friendly voice with one goal: getting appointments booked.
Concept project for my portfolio. Own a salon or beauty brand? Message me.
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7
Back to work. Back to yourself.
A concept campaign for a fictional womenswear collection, made for women returning to work after time at home with a child. I wrote the website hero, a promotional email and a social ad that speak to confidence without talking down to anyone.
Concept project for my portfolio. If your brand speaks to women starting a new chapter, message me.
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13
Made slowly. Gone by noon.
A concept project for Golden Crumb, a fictional small-batch bakery. I wrote the website hero, a product description and a promotional email, in a voice as warm and unhurried as the baking.
Concept project for my portfolio. Running a bakery or food brand? Message me.
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