INJAMAM .
HIGH converting SEO Blog Writer & Conversion Copywriter.
New to Contra
INJAMAM is building their profile!
Most tech blogs either write for Google or write for humans. Rarely both.
This project was a buyer-intent SEO blog post comparing wired vs. wireless earbuds — written for ElectroDesk, a tech content platform targeting US audiences.
The Challenge:
Rank on Google for a competitive keyword while keeping real readers hooked enough to actually finish the article — and click through to a product.
My Approach:
I mapped the search intent first. Buyers searching this topic aren't just curious — they're close to making a decision. So I structured the article around their real questions: performance, price, convenience, and use case. Used optimized H2/H3 headings, natural keyword placement, LSI terms, and a conversational tone that reads like advice from a friend — not a robot.
The Result:
A fully SEO-optimized, human-sounding blog post built to rank and convert — without a single line that feels forced or stuffed.
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You have 3 seconds to stop the scroll. Most ads waste 2 of them.
This project was a Facebook and Instagram ad campaign for a Vitamin C serum brand targeting women aged 25–40 in the US market.
The Challenge:
Skincare ads are everywhere. The audience is skeptical, scroll-happy, and immune to generic "glow up" claims. The copy needed to hit an emotional nerve — fast.
My Approach:
I used the PAS framework — but led with specificity, not hype. Opened by naming the exact problem (dull, uneven skin tone — not just "bad skin"). Agitated it with emotional stakes (confidence, time, money already wasted). Then introduced the serum as the logical, almost obvious solution. Wrote 3 ad variations — each with a different hook angle — to test what resonates best with cold traffic.
The Result:
3 scroll-stopping ad variations — hook, body, CTA — ready to run on Facebook and Instagram, written to convert cold audiences into first-time buyers.
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