pro
Raaaak Creative
We turn complex ideas into clear visual stories
- $5k+
- Earned
- 35
- Followers
Do you know what a phage is and what it looks like? 👀
A bacteriophage is a virus that infects bacteria. And some of them look like tiny creatures straight out of a sci-fi movie!
We thought that was a pretty cool starting point for a little style experiment. So we had some fun bringing this microscopic world to life through animation. ðŸ¦
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For the Contra x Envato Challenge, 'Human by Design', we built a brand identity and animated a promo video for 'Olo', an accessible crypto-trading platform.
To us, the core of this challenge wasn't about creating more content with AI, but about maintaining one clear creative direction. When drawing from a massive library of separate AI generations, stock footage, fonts, and music, a project can easily turn into a disjointed visual mess. Envato served as our entire toolkit - from AI-generated audio and assets to stock templates and typography.
But every asset still had to answer one crucial question: 'Does this truly feel like Olo'? Guided by the brand promise of making crypto trading accessible for everyone, everywhere, human instinct drove the entire creative process:
1. Curating over generating: Rejecting raw AI outputs that felt flat or out of context and ruthlessly filtering for what actually worked.
2. Building a visual identity: Applying custom effects to transform generic stock footage into a unified aesthetic.
3. Directing the flow: Motion design, precise typography, and timing every single movement to the rhythm of the music in After Effects. Envato Stock and AI tools dramatically accelerate the build process, but it’s the human creator who infuses the soul. It provides the ingredients, but art direction, taste, and instinct define the quality of the final result.
Toolkit: Envato (Envato AI, Stock, Fonts, Audio) + After Effects & Adobe Illustrator.
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For our own branding, we gave motion design complete freedom to shine. We translated Raaaak’s visual identity into a dynamic showcase where typography, colour and movement come together to form one distinctive whole.
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For Emma Legal, we created an animated video announcing their partnership with SS&C Intralinks.
Because this was an important collaboration, the announcement needed to be clear within just a few seconds. At the same time, Emma Legal’s own platform and value could not disappear behind the partnership message, as the launch could introduce their product to a broad audience of potential new users.
Through concise storytelling and carefully directed UI animation, we showed how Emma Legal helps users analyse deal room documents and identify missing information or potential legal risks.
Rather than creating a traditional product walkthrough, we focused on communicating what makes the platform valuable in a clear, calm, and engaging way.
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