Norway - Nordic Hair Elixir
Inspired by the purity and resilience of the Nordic landscape.
The formula combines cloudberry, sea kelp, and Arctic birch, selected for their nourishing properties and connection to Norway's rugged coastline and forests.
The palette is cool and understated, drawing from icy blues, soft neutrals, and deep ocean tones.
The bottle design is clean and sculptural, reflecting Scandinavian minimalism with a refined, contemporary silhouette.
A concept rooted in nature, simplicity, and quiet strength.
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Spain - Foundation
A Mediterranean-inspired complexion product built around warmth and effortless elegance.
The formula features saffron and orange blossom, chosen for their connection to Spanish heritage, luxury, and sensory beauty rituals.
The palette is sun-warmed and radiant, inspired by golden light and natural skin tones.
The bottle design is structured yet soft, balancing architecture and femininity with a timeless aesthetic.
A concept rooted in light, warmth, and natural sophistication.
#beautybranding #packagingdesign #brandingdesign #foundation #spain #WorldCupDesign
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South Korea - Seoul Glow Ampoule
Inspired by the innovation and layering culture of K-beauty.
The formula features probiotics and peptides, reflecting science-led skincare focused on skin health and repair.
The visual direction is luminous and glass-like, built around clarity, hydration, and skin transparency.
The bottle form is sleek and precise, designed like a clinical ampoule with a futuristic edge.
A fusion of beauty, technology, and performance.
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Brazil - Hair Elixir
A vibrant expression of Brazilian nature and vitality.
The formula combines açaí and coconut, chosen for their richness, nourishment, and deep connection to tropical ecosystems.
The color palette is bold and alive, inspired by rainforest tones, fruit richness, and natural energy.
The bottle shape is fluid and dynamic, designed to feel soft, expressive, and organic in motion.
A concept rooted in strength, texture, and natural abundance.
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Japan - Renewing Essence
A minimal, refined interpretation of Japanese skincare philosophy.
The formula combines cherry blossom and rice bran, chosen for their symbolism of renewal, softness, and skin nourishment.
The palette is subtle and desaturated, focused on calm pinks and neutral tones that reflect balance and purity.
The bottle design is clean and intentional, with a structured silhouette that emphasizes clarity and restraint.
A concept where less becomes more, and every detail has purpose.
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Mexico - Radiance Body Oil
This body oil is inspired by Mexico’s warmth, ritual beauty, and natural richness.
The ingredient choice, agave and amber, reflects hydration, healing traditions, and the golden depth of Mexican landscapes.
The color direction leans into warm golden tones and earthy reflections, echoing sun, land, and resin textures.
The bottle form is soft and rounded, designed to feel organic and tactile, inspired by natural vessels and handcrafted objects.
A concept built around glow, warmth, and cultural energy.
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What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.