Imran Hendricks
Aspiring New York Times Best Selling Author. < 3
New to Contra
Imran is ready for their next project!
StoryVerse — The Command Centre for Fictional Universes
StoryVerse is an AI-assisted storytelling platform concept designed to help writers, novelists, screenwriters, game developers, and worldbuilders transform complex fictional universes into interactive and connected experiences.
The idea came from my own experience creating fictional worlds and recognising a challenge many creators face: as a universe grows, so does the difficulty of managing characters, relationships, timelines, locations, and important story events.
Traditional writing tools are excellent for creating documents, but stories are not just documents. They are interconnected systems.
I wanted to create a platform that allows creators to explore their worlds visually, understand how every element connects, and continue developing their stories through one unified creative workspace.
To bring this vision to life, I used my original professional wrestling novel, The Imperfect Hybrid, as the showcase universe.
The prototype follows WBA, WBC, and IBF Lightweight Champion Imran Hendricks as he enters the African World Championship Tournament—an international 32-person tournament featuring competitors from 28 countries competing to become the inaugural African World Champion.
This universe allowed me to design realistic product experiences around character profiles, tournament structures, rivalries, relationship networks, timelines, locations, narrative analysis, and alternate story simulations.
Throughout this project, I applied skills across product design, UX/UI design, information architecture, AI-assisted prototyping, prompt engineering, brand strategy, and creative direction.
My focus was not only creating visually appealing screens, but designing a complete product experience with intentional navigation, consistent design systems, clear information hierarchy, and a premium interface that feels like a real-world creative application.
The prototype was built using Flowstep for AI-assisted interactive design and prototyping, alongside ChatGPT for product strategy, UX planning, prompt development, and creative refinement. Canva and Adobe Express were used to support visual exploration, branding, and design development.
The final result demonstrates how AI-powered design tools can transform ambitious ideas into interactive digital experiences while combining technology, storytelling, and creativity.
StoryVerse represents my vision for the future of creative tools: a platform that does not just help creators write stories, but helps them understand, organise, and evolve entire worlds.
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Élan Atelier Luxury Fashion Email Campaign
Created a premium email marketing campaign for Élan Atelier, a fictional luxury fashion brand, with the goal of introducing a new collection while reinforcing the brand's elegant identity. The project focused on clean layouts, refined typography, and compelling copy to create a polished customer experience from headline to call-to-action.
The campaign was designed with a minimalist aesthetic, balancing sophisticated visuals with persuasive messaging to encourage engagement and drive conversions. Every design choice—from spacing and colour palette to typography and imagery—was made to reflect the exclusivity and timeless appeal associated with luxury fashion.
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Clear Woodpecker Bodega Billboard Campaign
Designed a modern billboard advertisement for Clear Woodpecker Bodega, a fictional family-owned frozen yogurt brand. The objective was to create a visually striking campaign that communicated elegance, affordability, and a homemade feel while appealing to a predominantly male audience.
The concept centres around the tagline "Soft Never Meant Weak.", using bold typography, a premium black-and-gold colour palette, and minimalist composition to challenge traditional perceptions of frozen yogurt. High-contrast product imagery and generous white space were used to ensure the message could be understood within seconds, as required for effective outdoor advertising.
My role: Brand Strategy, Art Direction, Copywriting, Graphic Design, and Billboard Layout.
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This fan-made cinematic edit explores the parallels between Roman Reigns' and Jai Opetaia's careers. Through pacing, music synchronization, and carefully selected footage, the edit compares their journeys, resilience, dominance, and rise to the top of their respective sports.
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