Imran Hendricks
Aspiring New York Times Best Selling Author. < 3
New to Contra
Imran is ready for their next project!
Élan Atelier Luxury Fashion Email Campaign
Created a premium email marketing campaign for Élan Atelier, a fictional luxury fashion brand, with the goal of introducing a new collection while reinforcing the brand's elegant identity. The project focused on clean layouts, refined typography, and compelling copy to create a polished customer experience from headline to call-to-action.
The campaign was designed with a minimalist aesthetic, balancing sophisticated visuals with persuasive messaging to encourage engagement and drive conversions. Every design choice—from spacing and colour palette to typography and imagery—was made to reflect the exclusivity and timeless appeal associated with luxury fashion.
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Clear Woodpecker Bodega Billboard Campaign
Designed a modern billboard advertisement for Clear Woodpecker Bodega, a fictional family-owned frozen yogurt brand. The objective was to create a visually striking campaign that communicated elegance, affordability, and a homemade feel while appealing to a predominantly male audience.
The concept centres around the tagline "Soft Never Meant Weak.", using bold typography, a premium black-and-gold colour palette, and minimalist composition to challenge traditional perceptions of frozen yogurt. High-contrast product imagery and generous white space were used to ensure the message could be understood within seconds, as required for effective outdoor advertising.
My role: Brand Strategy, Art Direction, Copywriting, Graphic Design, and Billboard Layout.
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This fan-made cinematic edit explores the parallels between Roman Reigns' and Jai Opetaia's careers. Through pacing, music synchronization, and carefully selected footage, the edit compares their journeys, resilience, dominance, and rise to the top of their respective sports.
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Concept Brand Campaign
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