Illia Ratnikov's Work | ContraWork by Illia Ratnikov
Illia Ratnikov

Illia Ratnikov

Senior Shopify Developer | CRO-Driven Developer | 9 yrs Exp

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Cover image for Raising Mama (DTC Baby Apparel)
Raising Mama (DTC Baby Apparel) – Shopify Redesign & Development Led the complete redesign and custom Shopify development for a fast-growing DTC baby apparel brand. Built a scalable theme architecture using Shopify Metaobjects and dynamic content, implemented advanced collection filtering and merchandising, developed custom sections and landing pages, optimized mobile UX, and improved site performance and Core Web Vitals for a faster, higher-converting shopping experience.
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Cover image for NADINE MERABI (Luxury Fashion) –
NADINE MERABI (Luxury Fashion) – Shopify Store Development Developed and customized a premium Shopify storefront for a luxury fashion brand, delivering custom theme development, collection and product page enhancements, advanced merchandising, responsive mobile-first UX, and performance optimization. Built reusable sections, optimized site speed and Core Web Vitals, and created a seamless shopping experience that elevated both brand presentation and conversions.
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Cover image for Neon Mfg. (Shopify Plus) –
Neon Mfg. (Shopify Plus) – Custom Product Page Development Designed and developed highly personalized Shopify product pages featuring dynamic product customization, variant logic, custom options, and conversion-focused UX. Implemented advanced theme customizations, optimized page performance and Core Web Vitals, enhanced mobile experience, and streamlined the purchasing journey to improve conversion rate and overall user experience.
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Cover image for Bloom Nutrition (Shopify Plus) Development
Developed
Bloom Nutrition (Shopify Plus) Development Developed and enhanced a high-performance Shopify Plus storefront with custom theme development, interactive product quiz, advanced mega menu, metaobjects architecture, and reusable dynamic content. Implemented custom sections, optimized UX across desktop and mobile, and delivered scalable theme customizations to improve merchandising, navigation, and content management.
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Cover image for FiberShake (DTC Nutrition Brand) –
FiberShake (DTC Nutrition Brand) – Shopify Development Built and optimized a high-converting Shopify D2C storefront for a premium nutrition brand, focusing on conversion rate optimization (CRO), subscription integration, mobile-first UX, and performance. Delivered custom product pages, bundle and upsell experiences, trust-building sections, responsive design, and a streamlined purchasing journey to maximize conversions and average order value.
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