Ihtisham Joyia
Direct Response Email Copywriter Focused on Conversions.
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Persuasive Sales Email for skincare brand - PAS copyrighting framework.
Wrote persuasive email campaign for skincare and beauty. The goal was to turn cold readers into engaged paying customers through emotional story telling and pursuasive copy structure.
Project name: High Converting Sales email for Fitness Course
A client running an online fitness coaching business wanted one thing : turn casual scrollers into committed customers.
This project includes a 3-email welcome sequence created for an online English-speaking course targeting Pakistani job seekers. The sequence was designed to build trust, provide immediate value, and guide readers toward taking action through educational and relationship-focused email copy.
"Wrote a persuasive email campaign for a Pakistani women age 25 to 40.
Used PAS frameworks to address customer pain points and drive conversions.
Included compelling subject line strong emotional hooks and clear call to action.
