Igor Gridel's Work | ContraWork by Igor GridelIgor Gridel
Spent 8 years in 3D industry, now trying not to lose my job
ZERO FX
Photos: Studio Amos Fricke
Postproduction: Igor Gridel Created a premium AI-powered visual campaign for a modern sauna product, including photorealistic exterior scenes, interior views, lifestyle imagery, finish variations, and short-form video content. My goal was to transform a product concept into polished, sales-ready marketing assets with realistic lighting, textures, atmosphere, and composition. The result was high-end visual content delivered much faster than traditional architectural visualization workflows. The main request was to complete it as quickly as possible while achieving photorealistic quality. To make this happen, I used both 3D and AI technology.
I set up the 3D scene to accurately represent all the structural components. Then, I ran my custom AI workflows to add lighting, people, and upscale the images to 4K resolution.