Ignacio Straub

Brand & motion designer, concept mix master

$25k+: Earned

17x: Hired

5.00: Rating

144: Followers

Argentina

Work Posts Reviews Services About

Argentina

Branding & Motion desing - SHOW REEL

446

🥣 DOPALOOPS: A critique of the era of digital overstimulation Hi community! I wanted to share my project for the contest. This time, I decided to take a path with a touch of dark humor, a bit of controversy, and a direct critique of one of the heaviest dynamics of modern life: the constant injection of dopamine we live in. Social media networks know this perfectly well and exploit it to trap us in their algorithms. Traditionally, the moments when we think and come up with our best ideas come from boredom and internal dialogue. Today, that space barely exists; it seems we must be constantly entertained and bombarded with stimuli. To materialize this idea, I created a fictional product: DOPALOOPS. A breakfast cereal where the flakes are sugar-coated likes and notifications. Now with more dopamine! 🐒 The Character: A reflection of our own trance The protagonist of this universe is a somewhat dark character. I specifically chose a tarsier because of its gigantic eyes and that particular expression that gives you the feeling it hasn't left its room in years. It is so hypnotized by its smartphone that it borders on the absurd: it completely ignores the bowl of cereal it is theoretically supposed to be selling. It’s the perfect avatar for our own digital trance. 🛠️ The Workflow with Recraft: The battle for the ideal pixel Working on the entire series with the Recraft platform was quite a challenge. To be honest, the process was much longer than it should have been, and I spent way more tokens than necessary trying to get the AI to understand the exact composition. I had a very fixed vision in my head regarding the visual outcome and the level of detail I wanted to achieve, so I took the time to patiently iterate until I reached the closest possible version to what I had imagined. These are my honest project links: First part: https://www.recraft.ai/project/0f68b36c-ab23-451b-911b-57e68a935321 Second part: https://www.recraft.ai/project/96989a3f-4524-47e4-8191-f3026b825bc1 I know that is a mess. But you can see paths I was discarded. I’d love to know what you think about the concept and the scene setup! Critiques, opinions, and feedback are more than welcome in the comments. 👇

269

Hi everybody! I'm coming back from my paternity leave. I want to show you these nice animations that I did for Tokenfoge and their new token and Telegram channel

621

RAZE - Rebranding

288

AXUR: Safer Digital Experiences

181