Ibtahaj Hassan
designer blending Branding, UX, design and art
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Character design: Created original character designs and visual worldbuilding concepts for a fantasy narrative project, focusing on personality-driven design, atmospheric storytelling, and visual identity. The process involved developing character appearances, expressions, silhouettes, color palettes, and narrative symbolism to create distinct emotional and thematic depth. Each design was crafted to reflect the characters’ roles, internal conflicts, and the larger world they inhabit while maintaining a cohesive visual language inspired by fantasy, anime, and cinematic storytelling.
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Sa-koi brand book: Developed the complete visual identity and brand strategy for Sa-Koi, an independent fashion label centered around exclusivity, storytelling, and artistic expression. The project included logo design, typography systems, color palette development, mobile app icon exploration, brand guidelines, visual language systems, and strategic brand positioning. Inspired by Japanese aesthetics and cherry blossom symbolism, the identity was crafted to reflect themes of elegance, individuality, and emotional resonance while maintaining a refined contemporary visual direction.
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Rainy day illustration pack
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Unfold app: A digital canvas for emotional release, combining drawing, reflection, and memory into one continuous experience.
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