Divine Dominic
Web Designer focused on landing pages and marketing sites.
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Clearflow Plumbing — High-Conversion Service Marketing Site & Lead Capture System
Role & Tools:
Role: Web Designer & Front-End Developer
Tools: Figma, Arcada (Custom Code Environment)
Project Overview:
Clearflow Plumbing needed an emergency-ready, high-converting service landing page engineered to capture local search intent and streamline booking requests. The objective was to design a layout that prioritizes high-friction communication points (like direct calls and quote requests) into a clean, modern interface that instantly establishes trust and professional authority.
Design Strategy & Breakdown:
Urgency-Driven Hero Layout: The hero section was strategically designed around immediate user intent. The visual hierarchy places a high-contrast value proposition on the left, immediately balanced by a prominent, thumb-friendly call action and a primary lead form above the fold. This ensures users in need of fast plumbing solutions can act instantly without scrolling.
Information Architecture & Visual Trust: To alleviate buyer hesitation, service offerings are broken down into clean, structured grid components. I utilized deliberate typographic scale and spacious layouts to make service guarantees, licensing details, and transparent pricing clear and highly scannable, minimizing cognitive load for stressed users.
Strategic Trust Placements: A dedicated visual section highlighting quick response times, active zones, and real-time customer testimonials was engineered right before the primary conversion grids. This structured social proof directly addresses target market anxieties regarding reliability and response speeds.
Responsive Code & Performance Optimization: Because the majority of home service searches happen on mobile devices during active service issues, the layout was coded with a fluid, mobile-first responsive structure. Interactive elements, text contrast ratios, and layout widths were strictly optimized in production code to guarantee rapid load times and seamless utility on any device screen.
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Alba Restaurant — Hospitality Marketing Site & Reservation Interface
Role: Web Designer & Front-End Developer
Tools: Figma, Arcada (React / Custom Code Environment)
Design Strategy & Breakdown:
Immersive Hero & Narrative Layout: Developed an editorial, spacious grid structure that balances luxury brand typography with high-fidelity performance.
Information Architecture & Code Execution: Engineered custom menu layouts and location details using clean, structured code components. Used ample whitespace to allow seamless, fluid responsiveness across devices without losing visual hierarchy.
Frictionless Conversion Funnel: Designed and coded clear primary CTAs at critical touchpoints down the page, optimizing the user flow from visual engagement straight into the reservation system.
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