What kind of experience should I look for in a Google Ads expert on Contra?
Look for someone with a proven track record in managing successful ad campaigns. They should have experience in your industry and understand your target audience. Check their past work and see if they have received any positive feedback or ratings on Contra.
How can I ensure the freelancer understands my project goals for Google Ads?
Have a clear discussion about what you want from your Google Ads campaign. Share any specific goals and metrics you're aiming for, like increased sales or website traffic. Make sure the freelancer can explain how they plan to achieve these goals.
What deliverables should I expect from a Google Ads expert?
Key deliverables can include ad copy, keyword research, and campaign reports. Ask for a performance analysis to understand the effectiveness of the ads. Ensure they provide actionable insights to help improve your ad campaigns.
How should I establish a timeline with a Google Ads freelancer?
Discuss the project duration and key milestones with the freelancer. Be clear about any deadlines you have for campaign launches or reports. Agree on a schedule for regular updates to track progress and make adjustments if needed.
What questions should I ask to assess a freelancer's understanding of Google Ads?
Ask about their approach to keyword selection and ad optimization. Inquire about their experience with different ad formats, like search ads or display ads. Make sure they can explain their strategies in simple terms, so you stay informed.
How can I measure success when working with a Google Ads expert?
Set clear, measurable objectives at the start of the project. Look at key metrics like click-through rates, conversion rates, and return on ad spend. Regularly review these metrics with the freelancer to ensure the campaign is on track.
What is the best way to communicate with a Google Ads expert on Contra?
Decide on a communication method, like video calls, emails, or messages through Contra. Schedule regular check-ins to discuss progress and any concerns. Open, frequent communication helps ensure everyone is on the same page.
What tools should a Google Ads expert use for my project?
Expect your freelancer to use Google's keyword planner, analytics tools, and other ad management software. Ask if they use additional tools for performance tracking and optimization. Make sure they can explain how these tools will benefit your campaign.
How can I align my brand with the Google Ads expert's strategy?
Share your brand guidelines and any specific messaging or images you want to incorporate. Discuss how your brand's values and voice will be reflected in the ads. Ensure the expert understands your brand's tone and style to create consistent ad content.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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