What key skills should I look for when hiring a freelance email marketer?
Look for someone who knows a lot about email marketing tools, like Mailchimp or Constant Contact. They should be good at writing emails that people want to read. Also, they should understand how to grow an email list and keep subscribers happy.
How can I check a freelancer's experience in email marketing?
Check their profile for details about their past work. Look for projects they worked on that are like yours. You can also ask for examples of emails they've written before.
What deliverables should I agree on with the email marketer?
Deliverables might include the number of emails they will create, how often they will send them, and how they will help build your email list. You should also agree on a timeline for when they will deliver their work. Make sure you both know what each deliverable means so there are no surprises.
How do I ensure the email marketer understands my brand?
Share your brand guidelines and past emails so they know how your brand 'sounds'. You could also discuss your brand's goals and any important messages you want in your emails. This way, they can create emails that match your brand perfectly.
What metrics should I track to measure the success of email marketing?
Important metrics include open rates, click-through rates, and conversions. You also should keep an eye on how your email list is growing and if people unsubscribe often. Tracking these helps you see if the emails are helping your business.
How can I help the freelancer start the project smoothly?
Provide them with everything they need like access to your email marketing tools. Share any important documents or contacts they might need. Clear communication from the start will help the project flow well.
How do I set realistic deadlines for the email marketer?
Discuss the scope of the project and what you need. Compare it to past projects to understand how long they might take. Always consider both your schedule and the freelancer's other commitments.
How should I communicate my expectations to the freelance email marketer?
Be clear about what results you want, like higher sales or more newsletter sign-ups. Use email, calls or chats to communicate regularly. This keeps the project aligned with your goals.
What role does feedback play after the email campaigns are sent?
Feedback helps the freelancer know what they did well and what to improve. Talk about the results together and decide if changes are needed for future campaigns. Constructive feedback helps them make their work even better.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
