Question 1

What should I include in my project brief when hiring a social media strategist?

Accepted Answer

Your project brief is like a map. It should list all the goals you want to achieve with social media. Include the platforms you focus on, like Instagram or Twitter. Add any specific campaign ideas or themes, like 'family-friendly in Tennessee'. This will help the freelancer understand what you need.

Question 2

How should I evaluate a social media strategist’s portfolio?

Accepted Answer

Look for diversity in their work. Check if they have experience with different industries or social media platforms. See if they have successful case studies, especially in markets like Tennessee if that's important to you. A good portfolio will show growth in followers, engagement, or sales due to their strategies.

Question 3

What key deliverables should I expect from a social media strategist?

Accepted Answer

Deliverables can include a social media audit, content calendar, and engagement reports. You might also expect a strategy document outlining goals and methods. It’s important that these deliverables cover your specific needs, be it brand growth or increased engagement.

Question 4

How can I ensure my brand voice is captured in the social media content?

Accepted Answer

Have a brand voice guide ready for the strategist. The guide should include dos and don'ts, preferred language, and tone. It might help to see if they’ve worked with similar brands or themes, like local Tennessee businesses. Give feedback on their initial content drafts to shape the voice.

Question 5

What initial steps should I take to onboard a new social media strategist?

Accepted Answer

First, set up a welcome call or meeting to discuss your brand and goals. Share all necessary materials, like brand guidelines and past social media analytics. You might include a walkthrough of your platforms if you have specific preferences or requirements. This helps streamline the onboarding process.

Question 6

What tools and platforms should I provide access to for my social media strategist?

Accepted Answer

Common tools include scheduling apps like Hootsuite or Buffer and analytics platforms like Google Analytics. Provide access to your brand’s social media accounts and any design resources. Tools specific to your industry or Tennessee-related insights could also be beneficial.

Question 7

How often should a social media strategist report progress?

Accepted Answer

Weekly updates can help keep the project on track. These can be written or in meetings, depending on what works best for you. Most businesses find monthly detailed reports useful, which should include performance metrics and future strategies. Adjust the frequency if your social media goals or circumstances change.

Question 8

What information should I share about my target audience?

Accepted Answer

Share details like age, interests, and where they are located. If your audience includes specific groups in Tennessee, mention this too. Use any audience research you have, like consumer behavior reports. The more details you can provide, the more tailored the social media strategy will be.

Question 9

How can I check if my social media strategist’s plan is working?

Accepted Answer

Set measurable goals and use analytics to track progress. Reports should show how metrics like engagement or followers are improving. Adjust the plan if you notice trends, like specific content types performing well. Keep communication open to discuss any new ideas or adjustments.

Question 10

How can I provide constructive feedback on the strategist’s work?

Accepted Answer

Be clear and specific about what works and what doesn’t. Use examples to highlight your points. Make feedback regular and two-way, so the strategist can also share insights. Being open to their professional advice can lead to better outcomes.

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