How can I ensure the social media manager understands my brand's voice?
Try giving them a small task or project first. Ask for examples of their past work that align with your brand. This helps you see if their style matches your voice. You can also provide guidelines and previous content to guide them.
What should I include in a project brief for a social media manager?
Clearly state your goals and target audience. List the social media platforms you use. Provide guidelines on tone, style, and content types. Include deadlines and key performance indicators (KPIs) you expect to track.
How do I define clear deliverables when hiring a social media manager?
List specific tasks like content creation, posting schedules, and follower engagement activities. Break larger tasks into smaller, manageable parts. Make sure timelines and deadlines are clear and agreed upon. This helps everyone know what's expected.
What kind of tools should I ask a social media manager to use?
Look for tools that schedule posts and analyze data. Ask about their experience with analytics platforms. Tools like Canva can help with graphic design. Make sure they are comfortable with the tools you currently use.
How can I assess the success of my social media manager's work?
Set KPIs like follower growth and engagement rates. Track changes in brand awareness and audience feedback. Analyze reports they provide. Regular updates and meetings can help track progress.
What initial steps should I take to onboard a new social media manager?
Provide access to your social media accounts safely. Share your brand guidelines and past performances. Start with a meeting to discuss expectations. Allow time for them to understand your brand.
How do I set communication expectations with a freelance social media manager?
Decide on regular meeting times and communication methods. Emails, video calls, and instant messaging are options. Make sure response times are clear. This ensures everyone is on the same page.
How do I handle updates on project progress with a social media manager?
Set up regular check-ins for updates. Use project management tools to track progress. Request weekly or monthly reports. This helps you see what’s being done and what’s planned.
What should I discuss regarding content approval with a social media manager?
Decide how content gets approved before posting. Discuss the review process and turnaround times. Know who gives the final approval. This keeps the content aligned with your brand.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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