What should I look for in a freelance SEO specialist's portfolio?
Check their past work to see if they have experience in your industry. Look at results they helped websites achieve, like increased traffic or better search engine rankings. Make sure they have examples of their best work and can explain what they did.
How can I discuss the goals of my project effectively with an SEO specialist?
Clearly state what you want to achieve, like getting more visitors or ranking higher in search engines. Let them know your target audience and any specific keywords you want to focus on. Listen to their suggestions and be open to ideas they might have to improve your goals.
What should go into the agreement on deliverables with an SEO expert?
List specific tasks or outcomes like keyword research, content optimization, and link building. Set milestones and deadlines to track progress. Make sure both you and the expert know what success will look like when the project is complete.
How do I make sure a freelance SEO specialist understands my brand?
Share your brand's story, values, and mission. Provide them with materials like previous marketing campaigns or any brand guidelines. Regular communication can help ensure they align their strategies with your brand's voice and message.
What information should I provide to help an SEO specialist get started?
Give them access to your website's analytics and any platform where online activity happens. Share your current marketing strategies and any previous SEO efforts. Let them know any specific issues you’ve been facing, like slow loading pages or poor mobile experience.
What are some red flags to watch for during the hiring process?
Be cautious if they promise guaranteed rankings very quickly or seem unsure about customized strategies. Watch out for poor communication or reluctance to share their methods. Look for someone who explains their process clearly and asks insightful questions about your business.
How can I evaluate if a freelance SEO specialist's methods are up-to-date?
Ask about their experience with the latest SEO tools and techniques. Check if they stay informed about algorithm updates from Google or other search engines. Make sure they use ethical SEO practices, like white-hat techniques, which focus on user-friendly content and websites.
What is the best way to review an SEO specialist's progress during a project?
Track progress through reports they provide, showing changes in traffic, rankings, or conversion rates. Use tools like Google Analytics to see improvements over time. Regular check-ins can help you stay updated and discuss any adjustments needed in their strategy.
Should I ask for references during the hiring process?
Yes, ask them to provide contact information for past clients. Contact these references for feedback about the specialist's work, communication, and reliability. Good references can give you peace of mind and ensure you’re hiring someone capable and professional.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
