Question 1

What experience should I look for in a freelance SEO specialist before hiring them on Contra?

Accepted Answer

Look for someone who has worked on projects similar to yours. Check if they have experience with keywords related to your industry or client base. It's helpful if they have case studies or portfolios showing their past SEO successes.

Question 2

How do I determine the right goals for my SEO project?

Accepted Answer

First, think about what you want to achieve with SEO. It could be more website visitors, higher search rankings, or brand awareness. Setting clear goals helps the specialist know how to plan their work best.

Question 3

What should I include in the project brief for SEO work?

Accepted Answer

A good project brief should explain your business, your target audience, and your SEO goals. It should also include any current SEO efforts and challenges you have. This helps the specialist understand how to tailor their strategy for you.

Question 4

How important are keywords in the hiring process of an SEO expert?

Accepted Answer

Keywords are crucial because they're what people type into search engines. An SEO expert should know how to find the right keywords for your business. Discuss keywords early to make sure they align with your project needs.

Question 5

What deliverables should I expect from an SEO project?

Accepted Answer

Common deliverables include keyword research, content optimization, and link-building strategies. Some specialists provide regular reports with insights and next steps. Make sure both of you agree on what will be delivered before starting.

Question 6

How do I track the success of my SEO project?

Accepted Answer

Use tools like Google Analytics to track changes in your website traffic and rankings. The SEO specialist can help set this up for you. Regular reports will show how things are improving over time.

Question 7

What should be in the work agreement for an SEO project?

Accepted Answer

The agreement should include project goals, timelines, and deliverables. It should state how often you'll get updates and how you'll both communicate. Clear expectations help avoid misunderstandings later.

Question 8

How can I ensure a smooth onboarding process for the SEO specialist?

Accepted Answer

Share access to your website, analytics tools, and any relevant data early on. Providing clear instructions and communication channels can help too. This way, the specialist can start their work more quickly.

Question 9

What role does content play in hiring a freelance SEO specialist?

Accepted Answer

Content is key to SEO because it helps attract visitors and answers their questions. The specialist may give suggestions on how to improve existing content. Quality content supports your keywords and boosts your search engine ranking.

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