Question 1

What should I include in the job description when looking for an SEO expert?

Accepted Answer

When creating a job description, clearly outline your goals and what you hope to achieve with SEO. Include specific tasks like keyword research, on-page optimization, or link-building strategies. Be sure to mention any tools or software you'd like the expert to use.

Question 2

How can I assess the SEO expertise of potential freelancers on Contra?

Accepted Answer

Review their portfolio to see past projects and results. Look for case studies that show their success in boosting website rankings. Check reviews and ratings from previous clients for additional insights.

Question 3

What SEO tools should a freelancer be familiar with?

Accepted Answer

A skilled SEO expert should know tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs. These help them track website performance and find areas for improvement. Familiarity with CMS platforms like WordPress is also beneficial.

Question 4

How can I set clear deliverables for my SEO project?

Accepted Answer

Agree on specific outcomes like increased website traffic or higher search engine rankings. Set milestones to track progress and measure success. Make sure both you and the freelancer understand and agree on these goals.

Question 5

What questions should I ask to ensure a freelancer aligns with my SEO needs?

Accepted Answer

Focus on questions about their approach to improving search visibility and past successes. Ask how they stay updated with the latest SEO trends and algorithm changes. Discuss their strategy for achieving your specific SEO goals.

Question 6

How do I determine the timeline for an SEO project?

Accepted Answer

Work with the freelancer to establish a realistic timeline based on your goals and budget. SEO is a long-term process, so expect to see significant changes over several months. Set reasonable timeframes for achieving specific results.

Question 7

How should I handle regular communication with an SEO freelancer?

Accepted Answer

Decide on how often you want updates—weekly, bi-weekly, or monthly. Use messaging features on Contra to keep in touch and track progress. Regular feedback helps ensure the project is on the right track.

Question 8

How can I measure the success of my SEO project?

Accepted Answer

Use metrics like organic traffic growth, keyword ranking improvements, and conversions. The freelancer can help you set up tracking methods via Google Analytics. Regularly review these metrics to ensure objectives are being met.

Question 9

What information should I provide to the freelancer at the start?

Accepted Answer

Share details about your business, target audience, and main competitors. Provide access to necessary tools and analytics platforms. Clarify any brand guidelines or content strategies you have in place.

Question 10

Why is it important to discuss content strategy with an SEO expert?

Accepted Answer

Content is key to SEO, as it attracts and engages visitors. Discuss types of content that resonate with your audience. An SEO expert can optimize content for better visibility and user experience.

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