How do I decide what skills to look for in a freelance search engine marketer?
To find a good search engine marketer, look for skills in SEO, keyword research, and analytics. You want someone who understands both on-page and off-page SEO. They should also be good at using tools like Google Analytics and SEMrush. This helps them find the best words and phrases to use in your content.
What should I ask for in the initial project brief for a search engine marketer?
When starting a project with a search engine marketer, write a clear brief with your goals and deadlines. Include what keywords or phrases you're interested in. Explain your target audience and any competitors you have. This helps the marketer know exactly what you expect from their work.
How can I make sure the search engine marketer understands my business goals?
Share your business goals and vision with the search engine marketer from the beginning. Have a meeting to discuss how SEO fits into your overall marketing plan. Encourage questions to ensure understanding. This makes sure everyone is aiming in the same direction.
What kind of deliverables should I expect from a search engine marketer?
Expect to receive reports on keyword research, optimization strategies, and analytics from search engine marketing. These documents should show progress towards your goals. You might also get recommendations on website improvements to help you rank better in search results. Clearly define what deliverables you expect before starting work.
How can I set realistic deadlines for the search engine marketing project?
Begin by discussing the scope of the project and the marketer’s availability. Take into account the complexity of your goals, such as improving search rankings or website traffic. Ask the marketer how long they think tasks will take. This helps set a timeline that’s doable for everyone.
What should I include in a contract with a search engine marketer?
In your contract, include details like the project scope, deadlines, and payment terms. Also, specify the deliverables you expect and when they should be delivered. Clearly outline how progress will be reported. This helps set clear expectations from the start.
How do I establish communication guidelines with the search engine marketer?
Decide early on how you will communicate, like through emails or video calls. Agree on how often you'll touch base to discuss progress. Consistent communication keeps everyone updated and on the same page. It helps catch any issues early, making the project run smoother.
How can I assess the effectiveness of the search engine marketing efforts?
Use metrics like search rankings, web traffic, and conversion rates to see if the marketing is working. Regularly review the reports the marketer provides. Compare these metrics to your goals to measure success. This helps ensure your investment is bringing the results you want.
What are the best ways to provide feedback to a search engine marketer?
When giving feedback, be clear and specific about what needs improvement. Provide examples if possible to illustrate your points. Be open to discussing how any changes might affect your SEO goals. Good feedback helps the marketer make adjustments to meet your expectations.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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