What goals should I identify before hiring a marketing strategist?
Start by identifying your business goals. Are you looking to increase brand awareness, boost sales, or reach new customers? Understanding these goals will guide you in finding the right strategist.
How can I ensure the marketing strategist aligns with my brand?
Share your brand story and values. Explain what makes your products or services unique. This helps the strategist create marketing plans that fit your brand perfectly.
What should I include in my project brief for a marketing strategist?
Write down your project goals and timeline. Add any special requirements or important information about your business. A clear brief helps the strategist plan effectively.
Why is it important to discuss the expected deliverables?
Talk about what you expect to receive at the project’s end. It could be a marketing plan, ads, or social media content. Clear deliverables avoid confusion later.
How do I set a realistic timeline for the project?
Consider your project needs and any seasonal business changes. Ask the strategist how long similar projects usually take. This ensures the timeline is manageable.
What types of communication should I expect during the project?
Decide how often you want updates. Some clients prefer weekly check-ins, while others like more regular emails. Set this up early for smooth collaboration.
How should I handle feedback with the marketing strategist?
Give specific feedback that helps improve the work. Point out what works well and what needs changes. This helps the strategist deliver better results.
What should I prepare before starting the project with a strategist?
Gather your existing marketing materials and any past plans. Share access to any tools they’ll need, like your website or social media accounts. Good preparation speeds up the start.
What is the role of milestones in a marketing project?
Milestones are checkpoints during the project. They help track progress and ensure everything stays on schedule. Agree on milestones that mark key stages in the project.
How do I measure the success of the marketing strategy?
Decide on metrics that match your goals, like website visits or sales numbers. Look at these metrics to see if the strategy works. This helps you know when to make adjustments.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.

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