How do I define the goals for my search engine marketing project on Contra?
Start by deciding what you want the outcome to be. Are you looking to increase website traffic or boost sales? Clear goals help the search engine marketer know what to aim for. Write down these goals so everyone understands them.
What information should I give to the freelance search engine marketer?
Share details about your business and audience. Talk about your past marketing efforts and challenges. The more information you provide, the better your marketer can help. Good communication leads to great results.
How do I determine the desired deliverables for my project?
Think about what you want the freelance marketer to do. Do you need keyword research, ad copy, or a full campaign? List these tasks so the marketer knows what you expect. This way, everyone is on the same page.
What timeline should I set for my search engine marketing project?
Decide when you want the project to start and finish. Consider any important dates or events. Share this timeline with the search engine marketer to ensure they can meet your needs. Timelines keep everyone organized.
How do I agree on the communication process with the freelancer?
Discuss how often you want to talk and the best ways to communicate. This could be through emails or video calls. Agreeing on this helps prevent misunderstandings. Everyone feels more confident when they know how to reach each other.
What access should I provide to tools or platforms?
Consider giving the marketer access to any tools they need, like your Google Ads account. This might include other marketing software you use. Access helps them work effectively. Make sure any access you provide is secure.
How do I evaluate the success of my search engine marketing project on Contra?
Determine what key performance indicators (KPIs) matter to you. These can include things like website visits or conversions. Share these KPIs with your marketer so they can track progress. Success feels great when you have clear indicators.
How should I discuss potential challenges before hiring?
Talk about possible problems you might face. This could be things like tight deadlines or unexpected market changes. Planning ahead makes it easier to solve any issues. Challenges are less scary when you’re prepared.
What onboarding process should I follow for a search engine marketer on Contra?
Create a checklist of things the freelancer needs to know. This includes information about your brand and project goals. A good onboarding makes them feel like part of your team. Well-prepared marketers work better and faster.
How do I ensure that the marketer understands my brand voice?
Share examples of your previous marketing work. Talk about your brand values and style. This helps them align with your tone and message. Clear brand communication makes marketing more effective.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.