Search Engine Marketing (SEM)
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About this service
Summary
FAQs
What can I expect from your SEM services?
You'll receive a customized campaign tailored to your goals, regular reports on performance, and ongoing optimization to ensure your success.
How long does it take to see results?
While it depends on various factors, keyword research, competitor analysis, and campaign setup typically happen within the first few weeks. Seeing significant results can take several months, but continuous optimization ensures steady improvement.
How much does your SEM service cost?
Costs vary depending on your campaign complexity and desired results. I offer free consultations to discuss your specific needs and provide a customized quote.
Do I need to have prior knowledge of SEM?
No prior knowledge is necessary. I'll explain everything in clear terms and keep you informed throughout the process.
What's included
Keyword Research
A comprehensive list of relevant keywords, search phrases, and long-tail keywords that potential customers are using to find similar products or services. Format: Excel spreadsheet or Google Sheets document. Quantity: One initial list with ongoing updates based on campaign performance.
Competitor & Market Research
An in-depth analysis of your top competitors' paid search strategies, including their keyword usage, ad copy, landing pages, and strengths & weaknesses. Format: PDF document with visuals and data tables. Quantity: One initial report.
Account & Campaign Creation
Setting up a new PPC (Pay-Per-Click) account on the chosen platform (e.g., Google Ads) and building targeted campaigns aligned with your goals and budget. Format: Access to the created account for transparency and collaboration. Quantity: One account with multiple campaigns tailored to your specific needs.
Continuous Optimisation
Ongoing monitoring, analysis, and refinement of your campaigns to improve performance. This includes adjusting bids, keywords, ad copy, and landing pages to maximize click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Format: Regular reports outlining campaign performance and optimization recommendations. Quantity: Ongoing throughout the project duration.
Analysis & Reporting
Regular reports providing insights into campaign performance metrics such as clicks, impressions, conversions, cost-per-click (CPC), and return on investment (ROI). These reports will be used to identify areas for improvement and track progress towards your goals. Format: Customized reports delivered in your preferred format (e.g., PDF, email). Quantity: Regular reports (e.g., weekly or bi-weekly) depending on your needs and campaign complexity.
Skills and tools
Industries