What should I look for in a freelance email marketer's portfolio?
When looking at a portfolio, check for examples of successful email campaigns they’ve worked on. Look for details like open rates, click-through rates, and how they improved engagement. Make sure their style matches your brand’s voice and tone.
How do I ensure the email marketer understands my brand's goals?
Start with a meeting to discuss your brand's mission and key objectives. Share examples of past campaigns and explain what worked or didn't. Make sure they ask lots of questions and provide ideas that align with your goals.
What should be included in the project brief for an email marketing project?
Include your project's main goal, target audience, and key messages. Specify the timeline and any important deadlines. Mention the tools or platforms you prefer to use for email marketing.
How can I set clear deliverables for the email marketing project?
Start by clearly defining what you expect, like the number of emails and content type. Include details about design, call-to-action, and analytics reporting. Set milestones to review progress and ensure alignment.
What steps should I take to onboard a new email marketer effectively?
Provide access to any tools and platforms they need to be familiar with. Share your brand guidelines and previous campaign performance data. Schedule an orientation call to introduce your team and workflow.
How can I communicate my expectations for the email marketing project?
Write down all your expectations, like response time, frequency of updates, and feedback loops. Share these in a formal document and discuss them in a meeting. Make sure both you and the marketer agree to this plan.
What tools can help in managing the email marketing project with a freelancer?
Use project management tools like Trello or Asana to track tasks and deadlines. Consider using communication tools like Slack for quick chats. Email software like Mailchimp helps in analyzing and tracking campaign performance.
How do I make sure the email marketer stays on schedule?
Set clear deadlines and agree on a timeline before starting. Use calendar tools like Google Calendar to schedule regular check-ins. Track progress with milestone meetings to ensure everything is on track.
What can I do to support the freelance email marketer during the project?
Provide timely feedback on their work and be available to answer questions. Share any resources or information they might need promptly. Encourage open communication, so they feel comfortable asking for help.
How do I measure the success of the email marketing project?
Decide on key metrics like open rates, conversions, or click-through rates. Use analytics tools to track these numbers during and after the campaign. Compare these results to your initial goals to see if they met expectations.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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