What experience should I look for in a freelance email marketer on Contra?
Look for someone who has worked on projects similar to yours. It's good if they have experience in the industry you are targeting. Check if they have a portfolio with examples of successful email campaigns. Expert email marketers know how to create engaging content. They should also understand email marketing tools and data analysis.
How do I decide on the scope of work for an email marketing project?
Start by listing the goals you want to achieve. Do you want more subscribers or higher sales? Be clear about the number of emails and the timeline for the project. It helps to decide on specific tasks, like writing, designing, and sending emails. This clarity helps freelancers understand what you need.
How can I ensure the freelance email marketer understands my brand?
Provide clear brand guidelines when you start. Share examples of past emails that match your brand style. Having a call to explain your brand's voice and vision can help. This makes sure the emails created feel like they are truly yours. A good email marketer will appreciate this information.
What tools should I expect a freelance email marketer to use?
Email marketers often use tools like Mailchimp or Sendinblue. They might also need design tools like Canva or Adobe Spark. Ask if they are familiar with any analytics tools to track email success. Getting insights from these tools helps improve future campaigns. Make sure they know how to use the tools you prefer.
How can I make sure the goals for the email marketing project are clear?
Start by setting specific, measurable goals with your freelancer. This could be an open rate percentage or a conversion target. Use clear numbers so both of you understand the target. Regular checkpoints or updates can help track progress. This way, everyone knows what success looks like.
Why is a project timeline important in email marketing?
A timeline helps keep the project on track. It ensures both you and the freelancer know when each task should be done. Timelines can include when drafts are due and when the emails should go out. They also help in aligning with any promotional calendar you have. Knowing the schedule prevents last-minute rushes.
How can I give useful feedback to an email marketer?
Feedback should be specific and focused on the email goals. Point out what parts of the email you liked and what could be better. Use examples if you can. Be clear and kind in your words. Good feedback helps the marketer meet your expectations.
What deliverables should I expect from a freelance email marketer?
Expect drafts of email content and designs for review. They might also provide reports on email performance. Make sure they deliver final versions in your required format. Ask for contact lists to be cleaned before sending emails. Clear deliverables help you manage any future campaigns easily.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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