What experience should I look for in a freelance email marketer?
Look for someone who has worked with brands similar to yours. Check if they understand your industry well. It's great if they have a strong portfolio with past email marketing campaigns.
How can I clearly define the project goals with a freelance email marketer?
Start with what you want to achieve with the emails. It could be more sales or engaging your audience. Make sure the marketer knows your brand voice and style.
What should I include in the project brief for an email marketing campaign?
Include details about your target audience. Mention any brand guidelines they should follow. Clearly state the number of emails you need and the timeline for the project.
How do I ensure the email marketer understands my brand's tone and style?
Share examples of past emails that worked well. Provide any brand guidelines or documents you have. Make sure to discuss the tone you want in a call or chat.
What key performance indicators (KPIs) should I set for an email marketing project?
Decide how you’ll measure success. It could be open rates, click-through rates, or sales conversions. Make sure the marketer knows what each KPI means for your project.
How can I set clear expectations for deadlines and deliverables?
List all the tasks and when you need them done. Agree on a schedule with checkpoints along the way. Keep a shared calendar to track progress easily.
How will a freelance email marketer integrate with my ongoing marketing strategy?
Discuss how emails will fit into your broader marketing goals. Share any other campaigns running at the same time. Ensure they understand how to complement your existing efforts.
What questions should I answer to help the freelance email marketer succeed?
Be ready to talk about your audience and goals. Share insights like customer preferences and past email successes. The more information you provide, the better they can help.
How often should I communicate with the email marketer during the project?
Regular check-ins help keep everyone on track. You might chat once a week or more, depending on the project size. Quick updates ensure you both understand the project's progress.
What tools can help manage and track the progress of the email marketing project?
Use project management tools for tasks and deadlines. Analytics tools will show how emails are performing. It's helpful to share access with your email marketer for real-time updates.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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