What should I include in the job description to attract top digital marketers?
Be clear about your project's goals and what you want the digital marketer to achieve. Mention specific skills or experience you’re looking for, like SEO, content marketing, or social media strategy. Include details about your preferred working style, like communication tools, and mention any deadlines.
How can I ensure the digital marketer understands my target audience?
Share detailed information about your target audience, like demographics and their interests. Provide examples of previous marketing campaigns that worked well. Ask the marketer how they would tailor their strategies to engage this audience.
What are the important deliverables to discuss with a digital marketer?
Talk about key deliverables such as a marketing plan, content calendar, or performance reports. Specify the format and frequency of these deliverables. Agree on a timeline for each to keep the project on track.
What tools or platforms should we use for project collaboration?
Decide on tools for communication, like Slack, and for project management, like Trello or Asana. Consider using shared documents for tracking progress and gathering feedback. Choose tools that both you and the marketer are comfortable using.
How can I define project success with the digital marketer?
Set clear, measurable goals like increased website traffic or a higher conversion rate. Discuss how success will be measured and what KPIs to track. Decide when to review progress and how to adjust tactics if needed.
What is the best way to keep communication open with the digital marketer?
Agree on regular check-ins, like weekly calls or email updates. Be clear about your availability and preferred communication methods. Encourage open dialogue and be responsive to the marketer’s questions or feedback.
How do I handle the onboarding process for a digital marketer?
Prepare all necessary information, like brand guidelines or access to analytics tools. Schedule an initial meeting to discuss the project and answer any of the marketer’s questions. Set them up with all necessary accounts and tools from the start.
How can I ensure the digital marketer aligns with my brand's tone and style?
Provide comprehensive brand guidelines, including tone of voice and visual style. Share examples of content that aligns with your brand. Request sample content or ideas from the marketer to see their understanding of your brand.
What should I do if the project's scope needs to change?
Discuss any changes with the marketer as soon as they arise. Be clear about your new goals and how they affect deadlines or deliverables. Agree on any adjustments to the project's terms and update any documentation accordingly.
How can I evaluate the digital marketer's performance throughout the project?
Review metrics and reports regularly to track progress. Set up times for performance reviews and discuss what is going well and what can be improved. Use feedback to make improvements so the project stays on track.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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