How do I describe my project needs to a freelance copywriter?
Start by outlining the main goal of your project. Share details on what type of content you need, like blog posts, website copy, or social media posts. Let the writer know who your audience is and what tone of voice you prefer. Give examples of similar work you admire. This helps the writer understand what you need.
What information should I provide to help the copywriter get started?
Give the copywriter background details about your brand and target audience. Share any existing materials, like style guides or previous content pieces. Explain your project goals and deadlines clearly. The more context the writer has, the better they can tailor the content to your needs.
How can I set clear deliverables for my freelance copywriter?
List all the pieces of content you need, like articles, email drafts, or product descriptions. Specify how many revisions you require and any formatting preferences. Agree on a timeline that details when each draft and final version is due. Clear deliverables ensure both parties know what to expect.
What should I discuss in our first meeting to ensure a good start?
Ask about the writer's style and past experiences to see if they match your project. Share any brand values or unique selling points the copy should highlight. Discuss communication preferences, like how often updates should be shared. Setting expectations early helps build a strong working relationship.
How do I determine if a copywriter understands my industry?
Look for past work samples that show experience in your field. Ask for any relevant case studies or success stories. You might also check if the writer can explain industry-specific terms correctly. This shows they grasp the essentials needed for your project.
What are some important deadlines to set while working with a freelance copywriter?
First, decide on a start date and final deadline. Set interim deadlines for drafts and revisions to keep the project on track. Make sure to account for holidays or any potential delays. Deadlines help in managing time and expectations effectively.
How can I ensure the copy aligns with my brand voice?
Share your brand's style guide or voice document if you have one. Provide examples of content that matches your desired style. You can create a checklist of tone and style attributes for the copywriter to follow. Consistency in voice makes your brand more recognizable.
What should I do to evaluate the success of the copywriting project?
Set metrics to measure the effectiveness of the content, like engagement rates, click-throughs, or sales conversions. Collect feedback from team members or customers who interact with the content. Compare these results against your initial goals to assess success. This helps in understanding what works and what could be improved.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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![Cover image for Extra Card | Credit for Gen Z [Content Writing & Copywriting]](https://media.contra.com/image/upload/w_800,q_auto/pthl1d7u5ehitutk1uwj.avif)
