Hillary Cray
Projexts — Designing for What Matters
New to Contra
Hillary is ready for their next project!
Progress on My 2nd Framer Template, Desk.
Today was for placing in the placeholder brands we designed yesterday with @ideogram and Google Flow
Its coming together 😀
#Framer
1
3
67
This new @Ideogram - Cosmos - Google Flow Workflow is off the charts when it comes to Placeholder Brand Designing for @Framer Templates
1. Designing Logos in Ideogram
2. Finding Photography References on Cosmos.
3. Remixing and cooking it all up in Google Flow.
These are the Results :D
0
26
Pure Indulgence is an artisanal chocolate brand dedicated to single-origin, high-quality cacao. The goal was to create a visual identity that conveys both "luxury" and "craft," moving away from generic commercial packaging toward a more personal, curated experience.
The Challenge: The brand needed to appeal to sophisticated chocolate enthusiasts who value the story behind the product. The visual language had to feel premium enough for gifting while maintaining the warmth of a small-batch, handmade product.
The Solution: I developed a comprehensive brand system anchored by a bespoke logotype featuring elegant, flowing ligatures. The identity uses a "tactile-first" approach:
Typography: A high-contrast serif font with custom flourishes to evoke a sense of tradition and indulgence.
Color Palette: A striking "Indulgence Blue" paired with organic kraft and cream tones to signify premium quality and earth-to-bar transparency.
Materiality: Designed packaging utilizing textured paper wraps and minimalist sleeves to emphasize the artisanal nature of the chocolate.
1
51
Almost Finishing my First @Framer template, Cant wait to share with Yall
1
1
212