Hil Neto
Video Editor & Motion Designer | Ads & AI Video
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I produce motion design for inSession, a trial-practice platform for lawyers. The work includes a website film that gives the full product tour inside one continuous 3D courtroom, plus vertical ads for trial lawyers who haven't tried it yet. Each piece starts from a feeling every litigator knows, like a judge cutting in with a question they didn't prepare, and shows the product only after that pain is on screen, ending on a single action: argue a first motion for free.
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I handle concept and production of AI films with digital doubles (digital clones of the attorneys) in English and Spanish for Ruy Mireles Law Firm, a personal injury firm. Each ad starts from a belief that keeps injured people from calling: that lawyer ads are all hype, that you can recover first and call after a truck crash, that a rideshare passenger has no case because they weren't driving, or that you can deal with the insurance company alone. Several of the ads are in Spanish and speak directly to the firm's Spanish-speaking clients.
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I handle concept and production of AI films with digital doubles (digital clones of the attorneys) for Gluck Law Group, a workers' compensation firm. Each ad targets one precise fear of an injured worker: being pressured to sign a report saying the injury happened at home, anger over a low settlement offer, the worry of being processed instead of represented, the firefighter or paramedic who thinks comp only covers sudden accidents, and a claim that was denied. The common thread is showing the pressure without explaining the law, then giving the viewer permission to ask for help.
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I produce motion design videos for Quantum MD 360, a doctor directory. The work covers a step-by-step explainer for patients who feel lost and a little anxious when looking for care, a vertical feed ad that turns a dozen open tabs into three clear choices, and Story cuts of both. The shared decision across the series was pace: a calm camera and one choice at a time, so each film lowers the viewer's anxiety before it asks for anything.
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