I handle concept and production of AI films with digital doubles (digital clones of the attorneys) for Gluck Law Group, a workers' compensation firm. Each ad targets one precise fear of an injured worker: being pressured to sign a report saying the injury happened at home, anger over a low settlement offer, the worry of being processed instead of represented, the firefighter or paramedic who thinks comp only covers sudden accidents, and a claim that was denied. The common thread is showing the pressure without explaining the law, then giving the viewer permission to ask for help.