Heylee creates
AI creator | I build D2C ad creatives that convert🎯
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Purplle is one of India's leading omnichannel beauty e-commerce platforms I Worked with Purplle to develop high-performing Meta Ads, combining strategic copywriting with visually compelling ad creatives. This project focused on crafting conversion-driven content tailored for digital audiences, blending brand voice with performance marketing objectives
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Another passion project focused on pushing the boundaries of AI
exploring how convincingly it can replicate human expressions, gestures, and reactions. I created a UGC-style talking head video featuring a model discussing Rhode Lip Balm, testing realism in performance, delivery, and emotional nuance through an AI-driven workflow.
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I created an editorial-style product and lifestyle advertisement for NARS, driven entirely by my AI-based creative workflow. This passion project , shows how AI can elevate beauty branding through cinematic composition, mood, and detail.
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