nura lee
Brand designer shaping identities felt before they are read
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The new home for Nūfik, a brand design practice working between Singapore and Seoul.
The site opens with one line, From a single pixel, we build a world. An angel sculpt gathers out of scattered dots, turns, and scatters again as the line becomes the studio's statement: Branding, Defined by Sensibility. The figure is rendered live in the browser from tens of thousands of points and responds to scroll.
Below the intro, the work sits on a single glass sheet that viewers can browse one by one, as a grid or as an index. Each case study opens into its own page.
nu-fik.com
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Seoul Days Global Community Platform
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More than tea,
it is a moment to turn inward and reflect.
We chose dark tones to express the awakening that comes from looking within, capturing the deep and meditative essence of matcha.
What do you think about eerie concept of match brand?
View full work (https://nu-fik.com/chachacha)
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For a memorable brand,
it can’t be just a look.
Nūfik: from “Nū” (light) and “fik” (to create), turning emotions into visual identities that linger in memory.
So I built a tiny game to show that Nūfik is all about experience.
It seems easy, but it’s not. Enjoy!
(https://nu-fik.com/special)game link: https://nu-fik.com/special
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