Heather Re
Editorial strategist shaping print and digital content
New to Contra
Heather is building their profile!
Most brands don't have a visibility problem.
They have an articulation problem.
Beck's has been an established business for 92 years. Their gap didn't lie in awareness but in being understood by a modern audience.
This work centered on restraint. Removing excess and clarifying tone. Letting the material, detail and continuity carry the message.
The result isn't more, it's more clearly defined.
This is the kind of work I'm focusing on more directly.
It's stirring my soul to examine more closely, step back and let the legacy speak for itself.
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Brand Story Development | Content Strategy | Medical Aesthetics
Architectural design, elements and details; natural stone, arched doorways, the interplay of shadow and light, echo the attention to detail and enhancements of natural beauty behind the brand. Beneath that lay the origins. The Mediterranean inspiration, French wallpaper - imported, sleek marble - authentic. The story of birthplace emerges. Deep roots bask in the light and sun of Ehden, Lebanon, warming the cold winters of the northeast United States.
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