Built iSEOup end to end: positioning, brand, product experience, marketing site and launch for an AI-native SEO platform tracking Google and AI search visibility. The product turns ranking data into prioritized briefs, internal-link recommendations and operator-ready workflows. Case study: https://heathsquier.com/portfolio/iseoup
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Built the marketing organization, paid acquisition system, landing pages, CRM routing and lead-quality feedback loop for a California home-equity lender. Reduced blended CPL from $85 to $28 while connecting Meta, LinkedIn, HubSpot and AI-assisted follow-up. Case study: https://heathsquier.com/portfolio/equity-edge-lending
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Built Joyrise Health from a blank slate into a seven-figure DTC and Amazon wellness brand as fractional CGO/CMO and product formulator. Owned formulation, positioning, creative, paid acquisition, ecommerce, lifecycle and distribution; reduced Meta CPA from $80 to $15. Case study: https://heathsquier.com/portfolio/joyrise-health
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From $1M to $30M in annual revenue: I led Julian Bakery as CEO and founder, building the brand, product portfolio, national retail distribution, paid acquisition, Amazon/DTC channel and operating team. Results included $200M+ lifetime revenue, an $18M ecommerce channel and an eight-figure exit. Full case study: https://heathsquier.com/portfolio/julian-bakery
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