Harish Mathivanan
Brand and visual designer
OFF DUTY is a clothing brand built for the in-between moments - coffee runs, airport terminals, errands that turn into evenings out. It's what you wear when you're not trying, but still look put together. Elevated basics, denim that fits just right, and sustainable fabrics that make getting dressed feel effortless. A wardrobe that works everywhere, without overthinking it.
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Crafti is a vibrant, craft-focused brand identity project created as part of a group project at Loughborough University. As a member of the illustration team, I contributed mascot illustrations, a brand poster, and a trifold leaflet - all working within the team's established visual language.:
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Hummey is a raw honey brand made for people who want honey the way it should be - no added sugar, no extra flavours, nothing unnecessary. Just real honey, straight from the flower to the jar. It is made for everyday use - on toast, in milk, or eaten with a spoon. The brand feels warm and simple, not fancy or medical.
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Carry more. Feel less.
HAUL is built on a single, clear idea - a backpack that holds everything without making you feel like it does. The entire visual identity reflects that: bold, straight, strong, and spacious. Nothing unnecessary, nothing decorative. Just a brand that means what it says.
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