Project Overview
This project analyzes the end-to-end operational structure and management information systems (MIS) of an e-commerce platform to optimize supply chain efficiency and user experience.
Key Contributions
- Evaluated hardware, software, and data management components that support seamless transaction processing and order fulfillment.
- Identified bottlenecks in the logistic and customer service workflows, proposing streamlined systemic solutions.
Key Deliverables
- E-Commerce Operational System Analysis Report.
- Workflow Optimization & Data Component Framework.
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Project Overview
This project focuses on designing a creative social media campaign for "Harmoni Rasa Nusantara" to introduce healthy product bundling to a modern audience.
Key Contributions
- Segmented the target audience into health-conscious millennials, modern families, and corporate gift seekers.
- Structured a content calendar for Instagram and TikTok combining high-quality visual storytelling with educational health content.
Key Deliverables
- Social Media Content Strategy & Audience Segmentation.
- Conceptual Content Calendar & Visual Asset Concepts.
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Moving forward, Harmoni Rasa Nusantara is positioned for strategic growth. Future plans include scaling production through partnerships with local farmers to ensure a sustainable supply chain and developing ready-to-drink artisanal beverages. The vision is to introduce the richness of Indonesian heritage herbs to a global wellness market while maintaining ethical and community-focused business practices.
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Project Overview
This project establishes the comprehensive strategic business framework for "Harmoni Rasa Nusantara" to modernize traditional Indonesian snacks and wellness herbal teas for modern, health-conscious consumers.
Key Contributions
- Developed a thorough market analysis and premium brand identity bridging traditional culinary elements with contemporary consumer trends.
- Segmented urban and millennial demographics to define pricing, product positioning, and long-term market entry strategies.
Key Deliverables
- Strategic Business Plan & Growth Roadmap.
- Brand Identity & Positioning Framework.
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