SALTY BIRD is a concept for a modern beach bar built around a bold brand identity and its own universe of characters. At the heart of the brand is a charismatic pigeon that has become a symbol of carefree relaxation and good vibes. Surrounding him is a team of supporting characters, each representing a different aspect of the bar's life and making the brand feel more vibrant, recognizable, and full of personality.
The project includes the development of the logo, brand color palette, mascots, sticker pack, environmental branding, and a cohesive visual identity system. The main idea was to create not just a beach bar, but a complete brand with its own character, humor, and memorable visual language.
š You can explore more details and view the full project presentation via the link https://www.recraft.ai/project/6e54d616-a059-4f73-83cf-643e6063bc39
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